Secrets Of Supermarket Buyers
Secrets Of Supermarket Buyers is a TV show on Channel 4. From discount disruptors to premium produce, Denise van Outen lifts the lid on supermarket secrets from the buyers themselves! How do they decide what makes it onto their shelves and into our trolley? The program has been available since 2025. A total of 2 episodes have been broadcast, most recently in April 2025.
Last episode
55:00
55:00Secrets Of Supermarket Buyers
Aldi vs Lidl: Denise van Outen takes a middle-aisle meander to reveal the secret ploys behind Aldi and Lidl's rivalry - from wine and wagyu beef to special offers and loyalty prizes. (Ep2)
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55:00Waitrose: Denise van Outen lifts the lid on supermarket secrets - from the buyers themselves! From the bakery to free coffees, how does Waitrose decide what makes it to their shelves? (Ep1)