Inside The Superbrands
Inside The Superbrands is a TV show on Channel 4. Helen Skelton uncovers the inside secrets of some of Britain's most popular brands and explores the lengths they go to keep their rivals at bay and win over shoppers. The program has been available since 2024. A total of 4 episodes have been broadcast, most recently in April 2024.
Last episode
1:00:00
1:00:00Inside The Superbrands
Helen Skelton goes behind the scenes of the world's largest chip company to discover what makes McCain's chips so famously crispy on the outside and fluffy on the inside. (Ep4)
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55:00Helen Skelton goes behind the scenes of iconic cereal brand Kellogg's to see what makes Corn Flakes and Frosties so grrreat, before finding out why Coco Pops have been turning pink. (Ep3)
55:00Helen Skelton discovers how Britain's much-loved crisp brand makes its bestsellers and meets the face of Walkers - Gary Lineker. What does it take to get the right crunch? (Ep2)
1:00:00Helen Skelton goes behind the scenes at Heinz, finds out how their bestsellers are made and what new products they're developing, and meets ketchup superfan Ed Sheeran. (Ep1)